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Allure magazine pioneered the art of beauty storytelling and set the standard of what beauty writing and reporting should be. I count myself lucky to have learned those skills from the best of the best — skills that I bring with me to every assignment I do, whether that's writing for a digital media site or an e-commerce platform.

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But it's not just beauty expertise I can offer. While I was eating, breathing, and sleeping beauty at Allure for a decade (and after that at PopSugar UK and Farfetch), I spent hours learning the ins and outs of SEO and social strategy, becoming as intimately acquainted with Parse.ly as I am with perfume, and as comfortable with Google Analytics as I am with an INCI list. Because in today's digital media world, it's not enough to produce amazing content. You have to understand the machinations behind how to ensure that people scrolling on their phones and desktops actually stop and see it. 

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1 

WRITING & EDITING 

  • Editorial — evergreen, SEO, shopping stories, product reviews 

  • Long-form — features, essays, interviews, profiles  

  • Copywriting 

  • Branded content

2

BRAND CONSULTING  

  • Content strategy - advising on voice and tone, proposing a 360 content strategy (web, social, newsletter, etc), website auditing and editing

  • Product development- weighing in on development, packaging, copy, and marketing 

  • Launch strategy - offering feedback on launch plans, visuals, and communications 

  • Market insight - providing insight for US brands entering the UK market and vice versa 

3

EXPERT PRESENCE

  • On-camera talent - TV segments, live-shopping episodes, social media content, podcasts 

  • Expert resource - media interviews, panels, advisory boards

Feel free to inquire about availability, rate, and any services not listed

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