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Image of beauty editor Sophia Panych

If you landed on my page then you're probably looking for someone who knows a lot about beauty and creating content. Lucky for you, I fit the bill. I'm a beauty editor, writer, and content strategist with 15 years of experience. What sets me apart is how vast that experience has been. 

I've worked across print and digital magazines on both sides of the Atlantic, after moving from New York to London in 2019. For eight years I reported from backstage at fashion weeks in New York, Milan, and Paris. I worked on photoshoots with beauty industry legends (Oribe was a highlight), helped execute the industry's largest beauty awards, and been tapped as an expert for television, radio, and podcasts. 

 

Before entering the editorial world, I got a behind-the-scenes look at the inner workings of a beauty company while an assistant at a small fragrance company in lower Manhattan. As a former professional dancer, I know my way around a can of hairspray and pair of fake lashes, and could contour my cheekbones before Instagram told us it was cool. Most recently, I worked in beauty e-commerce, applying my storytelling skills to the luxury retail space and getting a crash course in my AOVs, B2Cs, and CRMs.  

 

So yes, I've been around the beauty block a few times. Now, I'm excited for all the new journeys to come. 

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How To 

Support Ukraine

As an American of Ukrainian heritage, I try to use my voice and the platform I have to bring awareness to the illegal war in Ukraine and provide information on how people can help. Below is a link where you can find three organizations that provide humanitarian aid and other support for vulnerable communities in Ukraine. 

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